'After GM ended production and marketing of the EV1, and the movie Who Killed the Electric Car chronicled the way in which it was done, it was clear we had to improve the way we communicated our commitment to new technologies, and work hard to build an Advotocracy of third-party supporters of our work. The premier of Revenge of the Electric Car illustrates how openness, transparency and humility can build kind build the kind of third-party support we all need to win.'
Tags: Business , Public Relations , electric cars , Chevy Volt , Advotocracy , Communications Strategies
See also:
comments