'Michelle Phan From YouTube Star to $84 Million Startup Founder'

06:40 Jun 10, 2023 2 2

'Do not underestimate the YouTube makeup-tutorial starlet.  Do not dismiss her “Barbie Transformation Tutorial;” her “Sailor Moon Transformation,” which includes anime contact lenses; nor her alarming “Zombie Barbie.”  Because Michelle Phan — with more than a billion views on YouTube and seven million followers; her own L’Oreal line and lifestyle media network; booming e-commerce beauty startup called Ipsy; and a new book — is teaching more people how to decorate their faces than perhaps anyone else in the world.  The ferocious 27-year-old mogul had a modest start with her family — living on food stamps at one point — and now has a company with an $84 million annual sales run-rate. She has 700,000 subscribers who receive her Glam Bags — little sacks of makeup samples — for $10 a month. The makeup business is famous for its high margins.  In 2007, Phan was a waitress, and couldn’t even get a job at a beauty counter because she didn’t have sales experience. She was undeterred.  “YouTube was the biggest thing in the college community, and it just made so much sense for me to have a platform,” she said. “Instead of feeling down about it, I opened another door, and that door happened to be a laptop.”  Phan began doing makeup tutorials. And people loved those makeup tutorials. Eyeliner technique turned into far more sophisticated lessons, like how to look like Lady Gaga in “Bad Romance.”  “I showed people how they can transform their face,” she said. “[Lady Gaga] really helped put me on the map.”' 

Tags: michelle phan , ipsy , L’Oréal , barbie transformation tutorial , sailor moon transformation , Michelle Phan (Social Network User) , Zombie Barbie , Youtube beauty guru makeup , Glam Bags

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