'Watch the complete 98 minute documentary on Vimeo https://vimeo.com/ondemand/accessmuscle/ or PRIME VIDEO https://www.amazon.com/gp/video/detai... I am very happy to announce the release of the first installment of ACCESS MUSCLE titled \"The Gym Culture\" This is the first of 8 documentary films I am producing on this industry that I love so much. The concept for this first film is this: What really makes the modern gym a meeting place for today’s health minded individuals? This tangible “gym culture” has evolved from mustached strongmen in the1900s to environments of serious exercise where biceps are built and pounds are shed. We go beyond barbells... all with a heavy portion of fitness history. I\'m also filming the following films contemporaneously: 2-Female Fitness The hard road to equality on the gym floor From being banned from all male dominated sports activities and gymnasiums of old to revolutionizing the fitness industry in all it’s aspects female fitness enthusiasts have arguably re-invented the industry from scratch. Meet the female CEOs of health and fitness companies, elite athletes and everyday women who have embraced the fitness lifestyle. Resistance training in all of it’s forms is now an integral part of most women’s fitness regimen... but it certainly wasn’t always that way. 3-Personal Trainers Miracle workers, gurus or therapists? Jack LaLanne may have been our first trainer to bring dumbbells and push-ups to TV audiences but social media certainly has created a new breed of “experts” selling all kinds of programs. What are the differences between a certified one on one coach and an Instagram trainer in the new millennium? Let’s look at both sides of the argument on this topic. 4-Food Of The Gods Not exactly the food pyramid Most of us are happy if our new diet makes us loose a few pounds for summer. But what if your whole career and livelihood actually depended on your food intake? World class fitness athletes search for the ideal diet to improve performance and achieve the perfect physique. Vegan VS Carnivore, High Carb VS Paleo… ideologies clash while science keeps discovering new ways nutrition affects our bodies. 5-Muscle Mags Beyond comic book heroes In a time when digital media was mere science fiction, fitness publications on our local newsstand were the only source of information if you wanted to create a better body. Let’s rediscover the epic battles between publishers Joe Weider, Bob Hoffman and Dan Lurie and how Weider’s Muscle Builder magazine became the world’s first mass-media outlet that launched the whole fitness revolution across the globe. Your welcome Jane Fonda. 6- SUPPS 2.0 The new age of sports supplements Alex Ardenti chronicled the origin and evolution of the $40 Billion sports supplement industry in the documentary SUPPS: The Movie. https://tinyurl.com/ybrcm93k Now let’s discover the new giant brands that are using social media as their key platform. With thousands of products purchased every day through Instagram posts how do we know what is a quality product and what is merely snake oil peddled by our favorite influencer? 7- Stage Muscle Ready… set… flex! If you ever felt the thrill of having the best little bicep compared to the other kids on the block imagine what it would feel like to be crowned the best bodybuilder in the world? What do elite competitive bodybuilders have to go through to achieve such an extraordinary physique and why bigger isn’t better anymore in 2020. With a clear return to the classic physiques like Steve Reeves and Frank Zane modern bodybuilding is rediscovering the original aesthetic version of itself. Where did bodybuilding go wrong and how it’s re-inventing itself. Let’s start by taking a trip back to see how it all began in those crazy 1960s. 8- Flexing Or Function? When two tribes go to war Functional fitness exploded on the scene just a few years ago positioning itself as a new stand-alone sport. Yet it’s origins start with Olympic Weightlifting and Kettlebells from the 1800s. With the initial conflict between CrossFit type training and the Pumping Iron gym-rat rapidly simmering down we discover the clear differences between the two sports and find a common ground. I hope you stay with me through this labor of love and I will update info as we continue. Don\'t forget the bio-doc Frank Zane Defined filming now also! https://www.alexardenti.com https://www.accessmuscle.com'
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