'As a new business entering an already saturated market, how do you separate yourself from the pack? Kasra, Co-Founder of Persona Cosmetics, focused on a microcosm of the beauty industry that they noticed wasn’t being catered to. Instead of following current trends with their products, they took the extra mile to research & develop a product that resulted in creating a deeper bond with their customers. You can find Kasra on Instagram: @kasra_b_ You can find us on Instagram and Twitter: @mondaynoosh #personacosmetics #mondaynoosh #iranianamerican #findingyourniche'
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